Hitched: Lifetime, The Knot - TheKnot.com wedding resource and gift registry Web site - Brief Article

Brandweek, May 28, 2001 by Kenneth Hein

Lifetime Television Enterprises is getting hitched with wedding resource and gift registry site TheKnot.com.

The exclusive partnership is aimed at promoting the cable station's June 3 premier of Weddings of a Lifetime Presents: Million Dollar Weddings.

The site will include a special section, Lifetimetv.com/weddings with intimate details about the star-studded weddings of celebrities including Madonna and Matchbox 20 singer Rob Thomas. Consumers can also access such tools as the Big Day Budgeter, Wedding Web Page Builder and The Knot Wedding Gown Search, which features 20,000 dresses.

To trumpet the new online offering, sports featuring TheKnot.com editor-in-chief and wedding expert Carley Roney will run on Lifetime and affiliate stations. Roney will also advise two soon-to-be-weds how to make their wedding look like a million bucks.

A "Million Dollar Weddings' Sweepstakes" gives consumers a chance at a grand prize cruise aboard the QE2. TheKnot.com will promote the contest and special to its 1.6 million members throughout the site as well as through its weekly newsletter.