Coke, Levi's Among Tie-ins for Box Music Summer

Brandweek, June 14, 1999

CHICAGO--The Box Music Network teams with Coca-Cola, Wherehouse Music, Levi Strauss, Sony record label The Work Group and others for "Summer Music Experience" promotions. Viewers of The Box will automatically be entered into sweepstakes when they order a video online or via phone. This month, Coke, Levi's and The Work Group give away trips to see Jennifer Lopez, Jamiroquai, Len.

In July, K-Swiss and Gatorade co-sponsor a contest that sends fans to three cities in a customized bus to see Britney Spears, Backstreet Boys and Weird Al Yankovic. Levi's in August sponsors a contest around Goo Goo Dolls and Eric Benet. Support includes sweeps entry forms at Wherehouse Music, POP, in-store video and tags on the chain's print ads.