Brandweek

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Articles in June 11, 2001 issue of Brandweek

• LifeSavers Has Got a Brand New Bag - 99[cts.] - Brief Article
  by Mike Beirne
• Whirlpool Spins Sweeps - with a $500,000 sweepstakes - Brief Article - Statistical Data Included
  by Karl Greenberg
• KinderCare Teachers Star In Reality Ads - Brief Article
  by Kenneth Hein
• Candy Makers Sweeten Health Pitch; Mints Remain Refreshingly Strong - Brief Article - Statistical Data Included
  by Mike Beirne
• In-your-face music - MuchMusic Network and MTV Networks Inc. marketing strategies - Brief Article
  by Michael Burgi
• Grant Plots Global Moves for Kendall-Jackson - John Grant assumes presidency of Kendall-Jackson Winery Ltd - Brief Article
  by Kenneth Hein
• Maxfli is Teed Off, Targets Titleist in Money-back Offer - Brief Article
• Delta Faucet Sprays $60M Into 'Perfection' Image Effort - Brief Article - Statistical Data Included
  by Sandra Dolbow
• Oxygen Promos Secure Oprah's Deal of Approval - Oxygen Media promotions - Brief Article
  by David Finnigan
• Take A Byte Out Of Crime - survey indicates American attitudes regarding crime - Brief Article - Polling Data - Statistical Data Included
• The Kings of Queens - Cablevision Systems Corp - Brief Article
  by Marian Berelowitz
• Letter from paris - Pompidou Center exhibits American brands as art - Brief Article
  by Steve Delmonte
• Playing For Time - FTC delays approval of Pepsi and Quaker Oats - Brief Article
  by Kenneth Hein
• Newswire - various briefs - Brief Article
• Coke Goes Online With Dasani Ads - Brief Article
  by Kenneth Hein
• Southwest Pushes its Online Booking, Says Internet Rivals Come Up Short - Brief Article
  by Mike Beirne
• From Hype to Hope - movie licensing analysis - Brief Article - Column
  by Seth M. Siegel
• Death of A Partnership - Ford Motor Co., Bridgestone Firestone Inc - Brief Article - Column
  by Steven Cody
• Where's The Beef?
• P&G Signs Cover Girl, Dreft Deals - Licensing agreement with Newell Rubbermaid - Brief Article
  by Christine Bittar
• Best Buy Keeps 'Em Trolling in the Aisles - Best Buy introduces television commercials - Brief Article
  by Sandra Dolbow
• Revlon Synching Up Launch with W, Absolut - introduces lip color; W Hotels, Absolut Vodka - Brief Article
  by Christine Bittar
• Golden Books, Pillsbury Bake Xmas Icons - licensing agreement, use of storybook characters in advertisements - Brief Article - Statistical Data Included
  by Sonia Reyes
• Spotlight on Showtime - Showtime Entertainment Inc - Statistical Data Included
  by Tony Case
• Power to the Puff People - Cartoon Network's Powerpuff Girls
  by Becky Ebenkamp
• Spiegel Strategy is Heavy on Pitch to Women - Cramer-Krasselt to market for Spiegel - Brief Article
• Wary Over Harry - upcoming Harry Potter film marketing - Brief Article
  by Sandra Dolbow
• Newswire - industry briefs - Brief Article
• Dancing 'Round The Gay Poll - includes, survey indicates American attitudes regarding homosexuality is becomming more liberal - Brief Article - Polling Data - Statistical Data Included
  by Becky Ebenkamp
• Let's get digital - digital cable television - Statistical Data Included - Industry Overview
  by Jim Cooper
• Hot Prestone Spots Target Cold NFL Sites - National Football League promotion to be launched - Brief Article
  by Karl Greenberg
• Backstreet Boys Take Center Stage In Kellogg's Pop-Tarts Pop Tour - Brief Article
  by Sonia Reyes
• For the Record
• Columbia Tri-Star Will Sandwich Moon Pie Offer with Two Releases - Stuart Little, The Trumpet of the Swan - Brief Article
  by Sonia Reyes
• Internet-Based Orbitz Flies Cautious Route - advertising campaign - Brief Article - Statistical Data Included
  by Mike Beirne
• This ESPN's for You - Budweiser and Entertainment and Sports Programming market male demographic - Brief Article
• Hollywood Gets Humble - licensing deals not as successful as in past
  by David Finnigan
• Truth or Consequences: Anti-Smoking Group Tactics Target Gen Y Consumers - American Legacy Foundation
  by Mike Beirne
• Hyundai Drives Support for New Elantra GT via National TV - Brief Article
• Pepsi to Follow Test Markets with a Twist-ed Rollout - lemon-flavored Pepsi Twist - Brief Article
• Brand builders - Ogio Sport, Ducati North America cross-promotion campaign
  by Chuck Stogel
• The Kellner connection - Jamie Kellner discusses Turner Broadcasting Networks marketing strategies - Brief Article - Interview
  by Megan Larson
• Vasquez to Build Tommy Bahama Lifestyle - Gail Vasquez, director of corporate licensing - Brief Article
  by Sandra Dolbow
• Piaget Pictures a Revitalization for Polo Watch - hires photographer Jessica Craig-Martin - Brief Article - Statistical Data Included
• Newswire - various briefs - Brief Article - Statistical Data Included
• GNC Sends ArginMax, Cognita on Tour with Prevention - General Nutrition Centers joins magazine's caravan tour - Brief Article
• A Kernel of Truth? - survey relates popcorn consumption with movie satisfaction - Brief Article - Column - Statistical Data Included
  by Becky Ebenkamp
• ESPN in the cross hairs - Entertainment and Sports Programming Network, marketing strategy - Company Profile - Statistical Data Included
  by Megan Larson
• A-B Rewards Key Execs with Promotions - Anheuser-Busch announces appointments - Brief Article - Statistical Data Included
  by Mike Beirne
• Microsoft Switches On MSNTV Brand - new name reflects services and products - Brief Article - Statistical Data Included
  by Todd Wasserman
• Pepsi Signs Multi-year Pact with Colombian Pop Star - Shakira of Colombia - Brief Article
• Tiger Tees Off for Nike with New Signature Logo - Brief Article
• The Generation Rap - survey examines parent-child relations - Brief Article - Polling Data - Statistical Data Included
• To carry or not to carry? - Federal Communications Commission, possible digital and analog regulations for cable television industry
  by Hank Kim
• Other Moves - hirings and promotions - Brief Article
• Wendy's Collars Clifford, Pals for '02 Effort - Wendy and Scholastic Entertainment ink cross-promotion deal - Brief Article - Statistical Data Included
  by Bob Sperber
• Sony Suspends Two Execs for Overly Creative Advertising - trouble over fictitious film critic, David Manning - Brief Article
• Cadbury Seals Deal for Orangina, Yoo-hoo, Finally - Cadbury Schweppes to buy brands from Pernod Ricard - Brief Article
• Next Up On The Calendar: A Butterscotch Bratwurst - Lisbon, Portugal celebrates International Children's Day - Brief Article
• Basic-Cable Prime-Time Ratings - includes, first quarter year 2001 - Brief Article - Illustration - Statistical Data Included
• Coke Pulls Burnett's 'Pop-Top' Spots, Replacements Eye 'Optimistic' Tone - Coca-Cola replaces Leo Burnett marketing campaign - Brief Article
  by Kathleen Sampey