Sea World, Busch Gardens Tie Sweeps to Pepsi, Publix

Brandweek, June 19, 2000

ORLANDO, FLA.--Sea World Orlando and Busch Gardens Tampa Bay team with Pepsi and Publix supermarkets for a $1 million sweepstakes, part of a summer-long "Coaster Challenge." The promotion offers discounted admissions to the parks with the purchase of select Pepsi products. The promo runs July 1-Sept.

30, and precedes the fall premiere of Sea World's new floorless roller coaster, "Kraken." Consumers can register for the sweeps at more than 600 Publix stores. Fifteen finalists and their families receive a trip to SeaWorld for the chance to win the prize money.