Extreme Green Fronts Launch for Right Guard Xtreme

Brandweek, June 19, 2000

BOSTON--Fresh off a stint hawking Pepsi One, comedian Tom Green will be at the center of an ad campaign breaking this week for Gillette's Right Guard Xtreme Sport, a new line of deodorants aimed at Gen Y males. The campaign, BBDO, New York's first for the0 brand, hits prime time network, cable and syndicated TV.

Green, who reaped much attention recently by announcing his bout with testicular cancer, also will be featured in print ads, part of an overall $61 million marketing push behind the product line, TV spots, with the tagline, "Get Extreme, Get Right Guard," show Green setting a group of tigers loose on some weightlifters to see how extreme they are.