Advertising Industry
Industry: Email Alert RSS FeedFord Acquires Beanstalk Group, Eves Expanded Licensing - Ford Motor Co., expanding brand awareness - Brief Article
Brandweek, June 18, 2001
DETROIT--Ford Motor Co. has purchased The Beanstalk Group licensing firm to expand brand awareness for Volvos, Jaguars, Land Rovers and other models. Terms were not disclosed. Beanstalk's clients have included Coca-Cola, AT&T and Harley-Davidson. Linden Nelson, CEO of Ford's iDentify merchandising unit, will be CEO of a merged operation under the Beanstalk banner.
Most RecentAdvertising Articles
- BBDO Detroit to Close as It Loses Chrysler; Twitter Was No Help
- How McCann Botched the Sterling Cooper Acquisition: "It's the Clients, Stupid"
- At Walmart, Christmas Ads Began on Nov. 1
- Chelsea F.C.'s Need for Stadium Sponsor Proves It Fumbled Samsung Deal
- Toyota and Saatchi Used Images From Flickr Without Permission
- More »
Beanstalk head quarters will be in Detroit with offices in Los Angeles, London and NewYork. Beanstalk co-founders Seth Siegel and Michael Stone stay on as evps. Ford licensed merchandise generated $800 million at retail last year, according to a rep.
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
Most Popular Business Publications
Content provided in partnership with
