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Articles in June 26, 2000 issue of Brandweek

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Multiple criteria evaluation and optimization of transportation systems
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Your Work Four Principles of Apple’s Successes (and Failures)

Four Principles of Apple’s Successes (and Failures)

Apple doesn’t play by the same rules as most companies. That’s a good thing — usually.
Your Industry Biogen Corners the Social-Media Market For Its Drugs

Biogen Corners the Social-Media Market For Its Drugs

On November 2, Biogen Idec updated the prescribing label for its blockbuster multiple sclerosis drug Tysabri (natalizumab) after consultation with the FDA. Aside from acknowledging that the risk of developing progressive multifocal leukoencephalopathy (PML), an often fatal brain infection, increases with longer duration of treatment, no other revisions concerning the risk of PML were required. The fact that this biologic remains a cornerstone treatment for adult patients with relapsing forms of MS -- only the second drug to ever return to U.S. pharmacy shelves after having been withdrawn -- speaks volumes to the growing influence of the worldwide web.
Your Money What to Do with Your 401(k) Now

What to Do with Your 401(k) Now

The list of mutual funds in your company retirement plan was overwhelming enough ? and that was before the stock market plummeted, and then rallied. Now it may seem as if any move you make could be the wrong one. Snap out of it with this four-step action plan for whipping your 401(k) into shape.