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Industry: Email Alert RSS FeedPremier Adopts Six Flags Pennant, Forges Univision Tie-in
Brandweek, June 26, 2000
> NEWYORK, N.Y.--Premier Parks, scheduled to be renamed Six Flags, forged a partnership deal with Univision, a Spanish language broadcast company The alliance will create a talent-driven Latin program, "Festival Latino! A celebration of Music, Food & Family Fun," touring Six Flags theme parks beginning in August in Los Angeles, Dallas, Chicago, Boston, New York, Houston, San Francisco and San Antonio markets.Most RecentAdvertising Articles
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