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Brandweek, June 25, 2001
Sprite.com and the National Basketball Assn. co-host an event June 27 at the NBA Store in New York that allows 20 consumers a chance to attend the NBA draft live ... BBDO, N.Y., will break a new campaign in the fall for FedEx. The New York shop has handled the estimated $85 million account since 1989 ...
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ASSIGNMENTS: Royal Philips Electronics, based in Amsterdam, The Netherlands, selected Carat International as global consumer media agency on its $600 million account. Carat already serves the Philips B2B account and is incumbent buyer for Europe. Mediavest will maintain Latin America and handle the U.S. until Carat takes over. Media services by Euro RSCG in Asia Pacific and the U.S. stopped June 20.
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