Hilfiger Hitches Belt to Jewel Tour, Autumn Advertising - Brief Article - Statistical Data Included

Brandweek, July 5, 1999

NEWYORK--Tommy Hilfiger will sponsor Jewel's upcoming "Spirit" tour and in turn showcase the singer/songwriter in national fall apparel ads. The campaign will also feature models, such as Hilfiger spokeswoman Rebecca Romijn-Stamos. Hilfiger will dangle tickets to a Jewel sound check session and concert, $500 worth of women's apparel via a retail/radio sweeps and offer gift-with-purchase on $50 buys.

Hilfiger sponsored Rolling Stones and Britney Spears tours earlier this year.