Advertising Industry
Industry: Email Alert RSS FeedHilfiger Hitches Belt to Jewel Tour, Autumn Advertising - Brief Article - Statistical Data Included
Brandweek, July 5, 1999
NEWYORK--Tommy Hilfiger will sponsor Jewel's upcoming "Spirit" tour and in turn showcase the singer/songwriter in national fall apparel ads. The campaign will also feature models, such as Hilfiger spokeswoman Rebecca Romijn-Stamos. Hilfiger will dangle tickets to a Jewel sound check session and concert, $500 worth of women's apparel via a retail/radio sweeps and offer gift-with-purchase on $50 buys.
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Hilfiger sponsored Rolling Stones and Britney Spears tours earlier this year.
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