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Industry: Email Alert RSS FeedSony to Sponsor Nascar's Gordon, Take Tech Pit to Tracks
Brandweek, July 3, 2000
PARK RIDGE, NJ.--Sony, hyping home entertainment products, inked a $2 million, one-year sponsorship of Nascar driver Robbie Gordon and will operate a Sony Tech Pit at 17 Winston Cup races. The Tech Pit gives fans an opportunity to try Sony TV, DVD and audio products. Gordon's Ford Taurus No.13 and uniform will carry the Sony logo.
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