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Brandweek, July 3, 2000

Online music and Latin portals top the charts.

With all of the hoopla surrounding Napster, it's no surprise that the Web site for the online music community breaks into the No. 3 position of the top 10 music sites for the month of May, according to Nielsen/NetRatings. In fact, the emergence of the top 3 Web sites for online music--Real.com, WindowsMedia.com and Napster.com--highlight the proliferation of downloading online media players in general.

Meanwhile, despite the enormous growth of Spanish-and Portuguese-language portals on the Web, these sites continue to represent a mere fraction of the total Web universe. Starmedia.com leads the pack, but when it comes to stickiness, Quepasa.com, the hip, youth-oriented Latin portal, easily beats its competition.