Newswire - includes multiple records - Brief Article

Brandweek, July 2, 2001

MassMutual Financial Group is sponsoring the "Game Face: What Does a Female Athlete Look Like" exhibition, designed to raise awareness of achievements in women's sports. The exhibit will be at the Smithsonian for six months before traveling around the U.S... Yoo-hoo Beverage reintroduced 99% fat-free, 70-calorie Yoo-hoo Lite ... Chupa Chups, of lollipop fame, debuts in fall 2002 as a fragrance and cosmetics brand, via a licensing deal with Coty. The product and marketing strategy will reflect Chupa Chups' irreverent, non-conformist image. Coty also has deals with Adidas and Club Med. Separately, the candy maker granted Smints power mints ad duties to Blue Sky, Atlanta ... As reported, consumer electronics firm JVC confirmed its tie-in to New Line Cinema's Lord of the Rings trilogy (Brandweek, June 18). In a three-year deal, JVC's Video Division will spend $40 million on TV, print, outdoor and radio ads for the three films and their video releases... MGM Consumer Products chose Jerry Leigh Entertainment Appare l, Van Nuys, Calif., to create junior T-shirts for its new comedy Legally Blonde, which opens July 13 ... ACQUISITIONS: Allied Domecq agreed to purchase Buena Vista Winery for $85.5 million. Wine labels include the namesake, plus Haywood ... PERSONNEL: Robert E. Balzer, president of REB Associates and a former exec at both Kraft/General Foods and the formerly-named Reckitt & Colman, elected president of the N.Y-based Promotion Marketing Assn.

NEWS ABOUT US: Michael Marchesano has been named president/CEO of VNU Business Media, effective June 29. Howard Lander, evp of BPI and president of its music and literary groups, which includes Bill board, has been appointed COO, a new post. Marchesano, who replaces John Wickersham, has been Bill Communications' CEO since August 1999. Additionally BCI and BPI will no longer exist as separate entities but will be known as VNU Business Publications USA. VNU publishes Brandweek, Adweek and Mediaweek.

FOR THE RECORD: The agency for Sarah Michaels women's toiletries was incorrectly reported in our Superbrands issue (Brandweek, June 4). The correct agency is Greenberg Seronick O'Leary, Boston.