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Industry: Email Alert RSS FeedKodak, PetSmart Unleash Cats & Dogs Promotions - promotions for new movie - Brief Article
Brandweek, July 2, 2001
BURBANK, CALIF.-Warner Bros.' film Cats & Dogs opens July 4 with AOL/Time Warner synergy, plus Kodak and PetSmart promos. About 500 PetSmart stores are expected to run C&D sweeps, POP and photo tieins from Kodak, which separately is sponsoring movie-themed kids theater trays. Kodak also offers $5 coupons towards theater admission for developing its film at K-Mart Cartoon Network promotes C&D with trailers, sweepstakes spots, etc.; Turner Sales has local promos from 55 cable operators; WB net runs a four-minute dip on July 3; Kids' WB! has online poll; Entertainment Weekly mag hosts screenings; and Animal Planet runs tune-ins, bumpers.
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Selected Wal-Mart locales have Snap-ft kiosks digitally photographing people with C&D animals.
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