Newswire - multiple business and marketing briefs - Brief Article - Statistical Data Included

Brandweek, July 2, 2001

Lloyd's Barbecue, St. Paul, Minn., kicks off on Aug.4 in Portland, Ore., with Lloyd's Blues Music Festival, a 47-city tour that features stars like B.B.King Activities: barbecues, games/prizes. On-pack sweeps of Lloyd's shredded pork/chicken/beef offers free music CDs. TV, radio, print support...

Vitasoy San Francisco, bows tofu-based Nayonaise dijon-style sandwich spread in August, backed by POP, sampling... FINANCIAL: Chicken purveyor Tyson Foods, Springdale, Ark., will make good on its initial offer to buy Dakota Dunes, S.D.-based beef giant IBP for $2.7 billion after a Delaware judge ruled that a cyclical downturn in IBP's beef biz didn't give Tyson rights to back off from the deal ... Quaker Oats follows cereal rivals General Mills and Kellogg in upping prices 3%; all cite higher fuel, manufacturing, packaging costs... PERSONNEL: Scholastic Entertainment, NewYork, named Maria Sinopoli dir-marketing; she will bolster initiatives behind properties like Clifford the Big Red Dog and Magic School Bus.