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Industry: Email Alert RSS FeedSears, Yahoo! Offer Cause-Related Auction via WNBA.COM - breast health awareness - Brief Article - Statistical Data Included
Brandweek, July 2, 2001
NEW YORK--Sears will sponsor an online auction, powered by Yahoo! Sports, on WNBA.com to raise money for breast health awareness. The July 3-20 auction will include games of H-O-R-S-E with WNBA players and autographed basketballs. WNBA.com will offer an e-postcard that fans can send to alert others to the auction.
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Promotional banners will run on WNBA.com, Yahoo! Sports and on the site of the National Alliance of Breast Cancer Organizations (Nabco). Sears will match funds raised up to $50,000 for a donation to Nabco.
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