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Industry: Email Alert RSS FeedBessemer Joins Sponsor Roster for Thoroughbred Series - Bessemer Trust to sponsor Breeders' Cup World Thoroughbred Championships - Brief Article
Brandweek, July 2, 2001
NEW YORK--Bessemer Trust signed on as a sponsor of the newly branded Breeders' Cup World Thoroughbred Championships. Under the three-year, seven-figure agreement, the private banking and wealth management firm will be the title sponsor of the Breeders' Cup Juvenile race in the fall plus a seven-race series of Breeders' Cup juvenile preps to be telecast on CNBC.
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