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Industry: Email Alert RSS FeedHoliday Inn, McDonald's Join Kids Talent Search
Brandweek, July 10, 2000
ATLANTA--Holiday Inn Express joins McDonald's sponsorship of It's Showtime at the Apollo Kids Talent Search. Children between 5 and 12 pick up entry forms at McDonald's and submit a two-minute audio or videotape of their performance. Contestants in 12 cities will be chosen to compete in local mall contests occurring through September and the winners will be flown to New York for a TV appearance.
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Holiday Inn will provide accommodations and gifts to contestants at each talent search location as well as in New York.
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