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Industry: Email Alert RSS FeedLands' End Ties Merchandise Deal to Fortune Companies
Brandweek, July 10, 2000
> DODGEVILLE, WIS.--Fortune magazine granted Lands' End exclusive rights to market licensed apparel and promotional products to companies named on specified Fortune lists, including the Fortune 500. Merchandise will depict a company's logo and the logo of the list to which it was named. Products will include apparel, attaches, golf accessories, mugs, pens and more, and will be marketed by Lands' End via direct-mail and a toll-free number.Most RecentAdvertising Articles
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