If You Want Your Marketing To Be Profitable…Read This!

Brandweek, July 10, 2000 by Brandan Nakamura

Continental Airlines

Disney

DKNY

Estee Lauder

Ford

Frutopia

General Electric

Golf Digest

Honeywell

Infiniti

Interscope Records

Jaguar

KPMG Peat Marwick

Lego Systems, Inc.

Lexus

Major League Baseball

McDonald's

McDonnell Douglas

Mercedes-Benz

Minnesota Orchestra

Nintendo of America

Nissan

Oldsmobile

Penn State

The Plantation at Leesburg

Proctor & Gamble

Roche Pharmaceuticals

St. Mary's College

Saab Cars USA

Select Comfort

Soloflex

Sony

Stanley Tools

Steamboat Ski Resort

Taylor Made Golf Clubs

Thermo Spas

Walt Disney Resort

Warner Bros.

Waterford Wedgewood

World Wildlife Fund

Yamaha Snomobiles

Xerox

You don't have to be a large corporation to utilize video direct marketing. Small businesses and non-profit groups alike have utilized video marketing. A. Few of the Implementation for Video Marketing

Incentive for Response -- Offering a free video as an incentive to respond dramatically increases response rates. Use this to generate new sales leads.

A Few of the Implementations for Video Marketing

Product Demo Video -- Video is the perfect way to demonstrate the benefits of a product or service. Customize for local sales reps or retailers.

Grand Opening -- Send video to potential customers living in the immediate geographic region surrounding the new store location. Include a coupon or special offer insert. Partner with suppliers to offset costs.

Fundraising -- Send a video with a personalized letter and return envelope. Partner with sponsors or major donors to offset costs.

Sales Contest -- Video creates excitement, previews the prizes and explains the ground rules.

Business Opportunity -- Send to potential distributors.

Political Candidate Awareness -- Mailed to key opinion leaders.

"Tips" Video -- Offered free or for sale. Tie-in with a purchase of your product or service.

Movie or Music Samplers -- Creates excitement for new releases. Deliver to key opinion leaders via mail, participating retailers, malls or street sampling teams. Tie in corporate sponsors to offset costs.

Seminar Promotion -- Mailed to key prospects. Partner with seminar sponsors and include their video segments.

Trade Show Premium -- Distributed free to attendees.

Video Newsletter -- Mailed regularly to distributors, clients or subscribers.

Video Press Release -- Provides key prospects, customers and the media with complete information on your new product, service or idea.

Video Invitation -- Use for convention or special event. Create excitement by highlighting the fun they missed at last year's event.

Employee Recruiting Video -- Distributed to schools, personnel agencies as well as directly to candidates requesting a "free video" mentioned in advertising.

Student Recruitment Video -- Used by universities and trade schools to build enrollment.

Owner's Manual -- Replace or supplement a printed owner's manual with an easy to understand video manual (both VW of North America and Volvo have placed video owner's manuals into the glove compartment boxes of their cars).

Courtesy of Precise Media Services Canadian Postal Service Introduces "Dimensional Addressed Admail" to Lower Costs of Mailing Videos and CD-ROMs