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Articles in July 16, 2001 issue of Brandweek

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Multiple criteria evaluation and optimization of transportation systems
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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry The House Caves to Doctors With a $200B Medicare "Fix"

The House Caves to Doctors With a $200B Medicare "Fix"

The House passed a bill reversing expected Medicare payment cuts to physicians. The CBO estimates that the legislation will cost the government $210 billion over 10 years.
Your Money 12 Tough Questions to Ask Your Parents

12 Tough Questions to Ask Your Parents

Talking with your parents about their estate is important to protect your family’s finances, but the conversation can be difficult at best. Here's what you need to ask and how to do it.