Advertising Industry
Industry: Email Alert RSS FeedKmart Bows Martha Stewart Product Ads in August - launches television campaign - Brief Article
Brandweek, July 16, 2001
NEW YORK--Kmart backs its newly expanded Martha Stewart Everyday Keeping products with TV ads timed for the August back-to-school season. Newspaper circulars and an eight-page ad in Martha Stewart Kids support. E-mail alerts and rotating banners herald BlueLight.com shoppers. Keeping represents Stewart's fifth core content area under the MSE brand name and includes products for organizing closets and clothes, laundry rooms, kitchens and pantries.
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Other core content areas offered at Kmart include bed, bath and interior paint; outdoor garden furniture, tools and live plants; housewares and kitchen textiles; and baby and kid products.
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