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Brandweek, July 17, 2000
American Champion Marketing, San Jose, Calif., and Canadian-based Irwin Toy reached a licensing agreement for the animated TV show ReBoot, which runs on the Cartoon Network. A $2 million TV ad campaign will promote a line of plush toys and action figures due to hit shelves in time for the holiday season ...
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Southwest Airlines inked sponsorship tie-in with 11 SFX-managed ampitheater locations; Albuquerque, N.M., Hartford, Conn., Long Island, N.Y., Baltimore, Boston, St. Louis, Kansas City, Raleigh-Durham, N.C., West Palm Beach, Fla., Los Angeles and Sacramento, Calif. Southwest gets exposure, promotional opportunities, choice seats to distribute at entertainment shows.
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