Pets.com

Brandweek, July 17, 2000 by Kipp Cheng

Now that the dog days of summer have arrived, it's interesting to note that the ancient ritual of sacrificing dogs to Sirius in the hopes of cooling down the blazing heat still may apply in the dot-corn world. Last week, Pets.com marketing guru John Hommeyer--the man behind the Sock Puppet--stepped down from his post.

While Hommeyer can be credited with creating the first icon of the Internet age, it seems that no amount of creative marketing can revive the floundering pet products e-tailing space. Old Yeller, Pa's callin' you to the shed.