Advertising Industry
Industry: Email Alert RSS FeedMusic Sites Rock On
Brandweek, Jan 10, 2000
With a mix of user-friendly technology and sticky programming, Seattle-based Real.com, maker of the seemingly ubiquitous Real G2 streaming media player, retains its lead over other sites offering music content. But in the ever-changing landscape of the Internet, positions can change rapidly, as both startups and established online brands vie for consumer mindshare and clicks.
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One to watch is Shockwave.com, the spinoff site from Web technology tool maker Macromedia. Last year, San Francisco-based Macromedia revamped its consumer destination strategy to create a worthwhile showcase for its Flash plug-in. Judging by its growth, Web surfers finally are tuning in.
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