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Industry: Email Alert RSS FeedMcDonald's Promo Dangles Exclusive Music CDs, Videos
Brandweek, July 24, 2000
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OAK BROOK, ILL,--McDonald's next month kicks off a summer music promo with a tie-in to pop superstars Britney Spears, NSync and Joe. Starting Aug.4, McDonald's restaurants will retail exclusive CDs and videos for $4.99 with purchase of any regularly priced menu item. Spears and NSync team for an unreleased CD that provides instant win opportunities dangling concert tickets and backstage passes via a recorded message on the CD or video.
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