Newswire - marketing information - Brief Article

Brandweek, August 9, 1999

Chivas Regal is aligning its brand with a 12-city rock en espanol Watcha Tour with Chivas AfterShow parties throughout South Florida, Dallas and L.A. The tour, which helps to support literacy programs, kicked off this month in Ft. Lauderdale, Fla. Chivas alms to have celebrities and performers at the parties.

. . . Dr. Pepper in September rallies behind college football with a two-month instant-win game, "Pick Your Kick." The promo dangles the opportunity for one consumer to be chosen to guest kick a field goal during the nationally televised Dr Pepper Big 12 Championship in San Antonio, Texas, on Dec. 4. . . Hashro reported its revenue leaped 53% in the second quarter, to $874.6 million, exceeding projections by more than $100 million. The toy maker credits Star Wars, computer games, Pokemon and Furby. . . Saban Entertainment links with longtime partners Carl's Jr./Hardees and Cost Cutters to hype the second season of The Secret Files of the SpyDogs, a Fox Kids TV show. The fast food promotion runs four week s in September and three more in November. The New Addams Family premiums will be given away in October; 500 Cost Cutters hair salons will give away SpyDogs premiums with hair cuts through August.. . Bolle signed a North American licensing agreement with Dynamic Design/SWC (Pebble Beach Apparel) to design and market a line of Bolle tennis and sports activewear; distribution, beginning spring 2000, via sports specialty stores, resorts, tennis pro shops and Nordstrom department stores.