Colgate, Scholastic Re-board The Magic School Bus

Brandweek, July 31, 2000

NEWYORK--Colgate-Palmolive and Scholastic Entertainment join for their fourth consecutive co-promotion of The Magic School Bus, Scholastic's educational science book series. The promo runs in more than 15,000 retail outlets through Sept.30; it features 11 C-P brands including Colgate toothpaste, Softsoap and Mennen Speed Stick, and offers consumers free Warner home videos and savings on Microsoft CD-ROMs.

Support includes a national FSI, in-store POP materials.