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Industry: Email Alert RSS FeedConde Nast, Ford Broaden Breast Cancer Effort
Brandweek, Sept 13, 1999 by Jeff Green
Ford Motor's Ford division and Conde Nast will expand the "Ford Force" breast cancer campaign to the Hispanic market and also recognize a non-celebrity's battle with breast cancer for the first time.
The two-page insert, scheduled to run in October magazines, due on newsstands this week, will include a run in Vogue en Espanol and Glamour en Espanol in addition to five Conde Nast mainstream women's magazines with circulation of 25 million readers.
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The insert focuses on the winning essay from the perspective of Ellen, 5, the daughter of 33-year-old Californian Donna Prlich Morris, a six-year breast cancer survivor. Morris and her daughter appear on the cover. The essay also appears on the Ford Force Web site. Mother and daughter will appear at Ford's Susan G. Komen Breast Cancer Foundation's Race for the Cure in New York this Sunday.
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