Patek Philippe Eyes Women's Demo for New Watch - Brief Article

Brandweek, Sept 20, 1999

GENEVA--Luxury watch brand Patek Philippe is launching a print campaign for its new women's line, Twenty-4. Better known for its men's watches, Patek Philippe hopes to introduce the brand to younger women consumers through creative work by agency Leagas Delaney, London, which will launch in October issues of Vogue, vanity Fair, Architectural Digest and other high-end tiles.