Advertising Industry
Industry: Email Alert RSS FeedIWon Goes In-House
Brandweek, Sept 11, 2000
IWon.com, a combination portal and sweepstakes site, has announced it will bring all but run-of-site ad delivery in-house. As part of the expansion, iWon has hired Evan Sternscheln, formerly evp of ad sales for ESPN/ABC Sports, as evp of sales, and has opened several sales offices nationwide. DoubleClick, which had handled iWon as a branded site, will now deliver only run-of-site ads.
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