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Brandweek, Sept 27, 1999 by Mike Beirne
Program: Evolution to travel brand
Marketer: Samsonite, Denver
Agency: 7BWA/C'hiat/Day, Playa del Rey, Calif (ads)
Key players:
Samsonite: Mark Korros, pres, Samsonite USA, Mike Zucker, vp-mchdsg;
Preview Travel: Mike Wargo, vp-sales;
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TBWA: Mike Braun, mng spvsr; Cory Pierce, acct planner; Ali Pines, acct exec; Tony Stern, creative dir; Chris Lynch, art dir, Mike Yagi, copywriter
COPYRIGHT 1999 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group
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