Advertising Industry
Industry: Email Alert RSS FeedEngage Technologies
Brandweek, Oct 11, 1999 by Kipp Cheng
Maybe it's just me, but the thought of technology that enables advertisers to profile my Web usage (albeit anonymously) in order to send me online ads--as Engage Technologies' AudienceNet service will do beginning this week--gives me the creeps. Sure, the service is a boon to marketers looking to better target offers to consumers as well as to Web sites wanting to maximize ROI.
Most RecentAdvertising Articles
- Toyota Slammed for Sexist Yaris Video; It's Saatchi's 3rd Gaffe on the Business
- 9 of 21 Slots on Glenn Beck Show Are Fox House Ads
- If Kim Kardashian Can Get $10K a Tweet Why Can't Twitter?
- FTC Probes Google's AdMob Deal: Is This an Ad Monopoly in Waiting?
- Jay Leno Executes Worst Ever Budweiser Shout-Out
- More »
However, the specter of a virtual Big Brother that's keeping track of my online habits. preferences and even my dislikes, makes me nostalgic for uninteractive diversions like TV.
COPYRIGHT 1999 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express