Buyjewel.com

Brandweek, Oct 11, 1999

Ann Arbor, Mich.-based discount jewelry e-tailer Buyjewel.com launched its Web site, backed by a $14 million jewelry giveaway. Women's site iVillage is promoting the Buyjewel.com giveaway to its members, with links to the site. Banners for the free jewelry will also run on FashionMall.com, Sony.com, Uproar.com, Warner Bros.

Online, WomensForum.com, and other sites targeting women. The site was developed by Creative Technologies, New York, and the interactive and permission-marketing program is being spearheaded by Beyond Interactive, a unit of Grey Advertising.

COPYRIGHT 1999 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group

 

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