Publicis is Golden for Winter Olympics Assignment

Brandweek, Oct 2, 2000

SALT LAKE CITY--The Salt Lake Organizing Committee tapped Publicis USA, New York, to handle brand advertising, direct mail and promotion for the 2002 Winter Olympics. Billings were undisclosed. Three years ago, Publics Dialog, Salt lake City, teamed with Landor to create the 2002 emblem and mascots for the Winter Games.