Pop Multiculture - Brief Article

Brandweek, Oct 18, 1999 by Becky Ebenkamp

It doesn't take a trip to the future to figure out that Latinos and other ethnic groups will comprise a larger chunk of the U.S. population in the years to come. Does your agency or brand have an interesting case study or research that sheds light on the behavior or interests of a particular segment? Out of the Box wants to hear from multicultural and international marketing experts.

E-mail Becky Ebenkamp at bebenkamp@brandweek.com or send a fax to (212) 536-1416.