Brandweek

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Articles in Jan 17, 2000 issue of Brandweek

• Bumble Bee Agrees to $200K Program in FTC Settlement
• What's in a Name? Pocket PCs Rule, But MP3 May Lose in Moniker Mess
  by Todd Wasserman
• Hitting an Audio Nerve
• Used-Car Service Debuts, Revs Site for Feb. Launch
  by Susan Kuchinskas
• Movers
• H&R Block Accounts for $100M in Biz Expansion Pitch
• Mercedes-Benz Taps into Video Marketing and Triples Sales in One Month
• AD2: Digital Pioneer
• Grocery Store Sees 27% Response to Direct-Mail Video Campaign
• St. Pauli Girl, Heineken Nail Media Hooks
  by Gerry Khermouch
• Outdoor E-Tailer Altrec.com Links to National Trails Day
• Metallurgic Reactions
• Excite@Home's Inbox Increases Functionality
  by Susan Kuchinskas
• CNET
• The Planetary Society and LEGO Team Up to Promote Space Exploration for Youth
• Ramada Aims Higher, Ups Media Push
  by Mike Beirne
• Talking 'bout a REVOLUTION
  by Hugh M. Aoki
• Fitness Quest and Firstpath Incorporate CD-ROM in Fitness Regime
• UAW Joins Dodge in Nascar Sponsorship Pact
• Lipton Dons Rocket Look To Boost Sagging Sales
  by Theresa Howard
• Having a Blast During the Great Beer 'Bust'
  by Gerry Khermouch
• DVD is the Next Goldrush!
• PetPlanet.com
• Flycast Communications Corp
• Sundance: the Promo Sequel
  by T.L. Stanley
• GTE Uses Video to Successfully Expand Existing Customer Business
• Doubling Up: Hybrid Technology And Marketing With Cd-Rom
  by Jack Feuer
• Hi-C Loads Ads, Furby & Web Deals
  by Sonia Reyes
• Newswire
• Valuing Brands, on Paper and in Truth
  by Jacques Chevron
• Internet Capital Group
• eFax.com
• Marconi Clicks TV Ads, Hits Sponsor Track
  by Terry Lefton
• Response Rates to HOWL About
• City of Chicago taps into Video Marketing to Promote the Windy City as a Major Tourism and Trade Destination
• Stock Photo Images find CD-ROM the Perfect Delivery Mechanism for On-Demand Photos
• Nathan's to Market Treacher's Fish & Chips Menu Items
• Sun-Maid Branches Out
  by Sonia Reyes
• Lincoln-Mercury Mailed 167,000 Videos and Sold 9,178 Vehicles
• As Celeb Cachet Fades, Cigars Thrive
  by Mike Beirne
• Media Metrix
• CoolSavings
• Iomega Names Lucas to Fill Top Marketing Position
• Bibliostat Connect: a CD-ROM Learning Curve
• Buckshot or Bullet… the future of interactive advertising
  by Paul G. Holmes
• A Note From The Publisher
• I'm with the Brand: Unionbay Puts $15M Spotlight on Indie Bands
  by Becky Ebenkamp
• Tic Tac Casting Call Inks Quinn, Brand Launches New Ads
• Food Fear Thought
  by Becky Ebenkamp
• AOL-Time Warner Deal Hastens Convergence
  by Kipp Cheng
• Search Engines Add Ads And Cast a Wider Net
  by Karen J. Bannan
• Just Call Us 'Apple,' and Axe the Rainbow
  by Todd Wasserman
• Event Planners Implement Video to Ramp Up Attendance
• AT&T Trumps America Online in the Promotional Blitz Game
• P&G Splashes $15M on Zest, Olay Body Washes
  by Christine Bittar
• Newswire
• Del Webb Antes $7M for Sun City
  by Mike Beirne
• Exciting Sneak Preview
• TeknoSurf Is Renamed, Revamped
  by Joanna Sabatini
• BroadBridge's HyperCD Links Sites With Discs
  by Joanna Sabatini
• Columbia Tri-Star Interactive Plugs Unit into TV 'Wheel'
• Video Direct Marketing Launches a New Business
• CD-ROM Marketing Opens Up a Whole New Ball Game
  by Brandan Nakamura
• Club Med Maintains Family Pitch in New Theater Spot
• Newswire
• Pepsi, Frito-Lay Put $20M + into Episode 1 Video Debut
• The Name Games
• Back in the 20th century
  by Kipp Cheng
• B2B Networks
• Direct Video Marketing Creates Sweet Marketing Dreams
• After Clayton: BK Back in Hunt for Top Talent and New Ad Platform
  by Theresa Howard
• Art of noise
  by Jesse Kalisher
• Major Brandnames are Utilizing CD-ROMs to Market Their Products and Services
• Daewoo Bursts onto TV
  by Jeff Green
• Is 'Enjoy' It?
  by Theresa Howard
• WB Plucks Gap's Byrd; More Tech in Tinseltown
  by T.L. Stanley
• 2000 Ad
  by Terry Lefton
• CTW Has a New Buddy
• DoubleClick
• The Sites Formerly Known As …

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