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Industry: Email Alert RSS FeedHolland America Heats Rail Stations with Cruise Pitch - markets its cruises - Brief Article
Brandweek, Jan 15, 2001
SEATTLE--Holland America Cruise Line tells commuters chilling in New York, Philadelphia and Chicago rail stations that "It's Warmer Where We Sail" with banners, wallscapes and kiosks showing blue skies, beaches and swimsuit clad vacationers. The winter campaign beckons commuters to check out HAL's Caribbean destinations by calling a travel agent or the company's toll-free number.
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Radio, TV and print, via DDB, Seattle, support; the same program launches in March at San Francisco's Montgomery station.
COPYRIGHT 2001 BPI Communications, Inc.
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