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Articles in Oct 30, 2000 issue of Brandweek

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Boeing Sees Nothing But Gray Skies in U.S. Defense Contracting

Boeing Sees Nothing But Gray Skies in U.S. Defense Contracting

Boeing (BA) is starting to understand that the American defense market may be worse in the next few years. At a recent forum on the defense industry the company’s Vice President of Business Development, Christopher Raymond, discussed how the company is looking at overseas markets to make up for the expected down turn in [...]
Your Money 14 Colleges With Tuition Bargains

14 Colleges With Tuition Bargains

With parents and students reeling from tuition sticker shock, these schools have come up with clever ways to help pay tuition bills. Some private schools are even matching the costs of nearby public colleges.