VH1 Signs Sponsors

Brandweek, Nov 6, 2000

Toyota, Verizon and Feria by L'Oreal Paris have all signed on as online sponsors for the first "My VH1 Music Awards," which will air live on VH1 on Nov. 30 at 9 p.m. Through VH1.com, viewers have suggested categories for the show and now can pick the finalists; so far 1.1 million votes have been cast.

COPYRIGHT 2000 Nielsen Business Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
 

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