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Articles in Nov 13, 2000 issue of Brandweek

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Multiple criteria evaluation and optimization of transportation systems
Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
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Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers. That raises some interesting questions about what [...]
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.

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