Newswire - ACNielsen aquires Media Monitoring Services - Brief Article - Statistical Data Included

Brandweek, Dec 6, 1999

Market research firm ACNielsen last week acquired Media Monitoring Services, a top provider of advertising measurement in the United Kingdom. With headquarters near Ascot, England, MMS generated revenues last year of $10 million, tracking ad activity across print, TV, radio, direct mail, cinema and outdoor channels.

ACNielsen is a subsidiary of VNU, which also owns Brandweek...FOR THE RECORD: A story in this issue on page 16 incorrectly states that Qwest Communications made an agency assignment for its consumer long-distance account. According to Michael Tarpey, Qwest vp-corporate marketing, agency Campbell Mithun Esty, Minneapolis, was called in to make a pitch for the business, but has not been hired ... A news item (Brandweek, Nov. 29) misidentified the videogame maker inking a 10-year licensing tie to the World Wrestling Federation The vid firm is THQ.