Brandweek

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Articles in Dec 4, 2000 issue of Brandweek

• Pepsi Back in the Hunt to Acquire Quaker Oats
• Nike, FootAction Hit Radio
  by Sandra Dolbow
• Amateur Ours
  by Becky Ebenkamp
• Our Team
  by Richard Brunelli
• Rishad Tobaccowala
  by Verne Gay
• LAURA SHANAHAN designated shopper
  by Aaron Bacall
• Coca-Cola Teams with Interpublic to Hone 'Brand Essence'
• Levi's Ties to LIFEbeat Cause, Dangles Online Contest
• Nike 'Official' Deal Suits American Skiing Resorts Just Fine
• A Much-Needled Alternative To The Hmo
  by Becky Ebenkamp
• Bonita LeFlore
  by Jeremy Murphy
• Tribal DDB Spins Out Global CRM Group
  by Ann M. Mack
• Wizard Promos Lead to Dungeons & Dragons Theater Bow
• Newswire
• Unbreakable: Baker's Joy
  by Sonia Reyes
• The Internet's Threat to Branding
  by Herbert M. Meyers
• Maryann Kiley
  by Tony Case
• Connect
• No More Wrinkles
  by Christine Bittar
• Bloomsbury to Market Potter-related Merchandise in U.K
• Daimler Delays Plans Amid Exec Shuffle
  by Tanya Irwin
• FedEx Won't Go Postal on Cast Away; Pepsi Returns for Oscars, Sans Refill
  by David Finnigan
• Online Reverse Auctions are Brand Killers
  by Jacques Chevron
• John Miller
  by Lori Lefevre
• To Be or Not to B2B
  by Scott Van Camp
• Sagging Sure Plays Online Advantage
  by Kenneth Hein
• Farmers Sue to Have Ocean Spray Consider Sale Prospects
• Kremen Wins Lengthy Suit over Rights to www.sex.com
• The Inside Track On The Tracks
  by Becky Ebenkamp
• Valerie Muller
  by Lisa Granatstein
• Black Friday E-Boom
• WB's Max Steel Laces Up with Buster Brown Shoes
• Coke to Donate TV Spots to Library of Congress.
• 'Groove' Condom Touts Urban Demos, Safe Sex
  by Christine Bittar
• Gaelic: Going, Going, Gone
  by Becky Ebenkamp
• Reyn Leutz
  by Katy Bachman
• Battered MarchFirst Drops Pure Play Biz
  by Jennifer Owens
• Newswire
• HoJo: 'We Wrote the Quality Book,' Via Dual-Ad Pitch, Crayola Kids Tie
  by Mike Beirne
• Last Week's Leftovers
  by Becky Ebenkamp
• Donna Salvatore
  by Megan Larson
• Towards the Big Idea
  by Robert Jones
• Newswire
• Noxzema Looks to Wipe Up, Via Cloths
  by Christine Bittar
• Heineken Supports Hispanic Christmas Promo with TV Ads
• United Methodists Launch $20M Pitch for ID, Attendance
• Professional Courtesy
  by Becky Ebenkamp
• Tim Spengler
  by John Consoli
• Poweradz Adds 34
• On The Road Again
  by Karen Benezra
• Gloria Vanderbilt Revs Return to TV, As New 'Glo' Subline Eves Junior Set
  by Sandra Dolbow
• Beefeater Gin Sets New Bottle, First Radio Ads on Renewal Drive
  by Gerry Khermouch
• Music To Do Curls By
  by Becky Ebenkamp
• Bruno Crea
  by Verne Gay
• iQ interactive news
• Muscling In: Clif Bar Pumps First TV; Eyes Athletes, Noshers on the Run
  by Sonia Reyes
• Stevies Look To 'Make Big Sis Jealous'
  by Sandra Dolbow
• Valvoline Realigns U.S. Strategy, Management Reins
• On The Road Of Life, There Road Are Passengers And Drivers
  by Becky Ebenkamp
• Kate Lynch
  by Daniel Frankel
• Net Radio Targeted