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Brandweek, Dec 4, 2000 by Becky Ebenkamp
Work out, rock out: The two activities go hand in hand according to teen guys who responded to a survey by MH-18, the latest male lifestyle mag to hit shelves. When asked which music group they prefer to pump iron to, Metallica was the clear winner in a list headlined by a heaping helping of head-bangers. The real question on our minds: Are these guys exercising to Metallica's CDs or just digital downloads of the Napster-hatin' group?
Metallica 13%
Limp Bizkit 10%
Kid Rock 8%
Papa Roach 8%
Slipknot 8%
Eye of the Tiger song 8%
AC//DC 66%
Eminem 5%
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Guns N' Roses 4.6%
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