Brandweek

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Articles in Dec 11, 2000 issue of Brandweek

• Tyson Raises Heat on Hormone-Free Chicken Claim in $20M Print Splash
  by Sonia Reyes
• HP Eyes Edgy Consumer Gadgets For Brand-Broadening Role
  by Todd Wasserman
• Micro Marketing
  by Gerry Khermouch
• Death of a Spokespup
• Nick At Net
  by Jennifer Owens
• Fodors.com Books Users via Magazine Play
  by Mike Berine
• Yahoo! Boots Up for U.S. Ski, Snowboard Sponsorship
• MTV Gets Behind Music; Sony's Vaio Also Rises
  by Todd Wasserman
• Season's Gleanings
  by Rachel Geller
• Marketing Arm Set
• Ex-Third Baser Haddon in PDI's Hot Corner
  by David Finnigan
• Emerson Unveils New Logo, Readies Print and TV Efforts
• Most Energy at InterBev Show Seen In Slim-Can Drinks, Deal-Making
  by Gerry Khermouch
• Does Creativity Count?
  by Noreen O'Leary
• Brick-and-Mortars Post Big Holiday Online Gains
  by Ann M. Mack
• Other Moves
• Wrigley's Big Bite
  by Christine Bittar
• Newswire
• Sponsors in the Scene at Sundance; Max Steel, the Next $100M Man?
  by David Finnigan
• Bank on It
• Connect
  by Jennifer Owens
• That's Trippy: Cruise411, Polaroid Link for Sweeps Dangling Vacations
  by Mike Beirne
• Olde Brooklyn Brings 'Whadaya Want' Attitude to New Ads
• Full Throttle for Launch of Amtrak Consumer Loyalty Plan
• Tchotch Watch
  by Becky Ebenkamp
• Gaming Site Launches
• Newswire
• Sprewell, Garnett Lace Up with And 1's Mad Game Shoe
• Power Play: NHL Nets Broadcast Partners for Overseas Promos
  by Hilary Cassidy
• Will the Me's Have it This Holiday Season?
  by Mac Davis
• Three Net Ad Execs Sign With Ziff Davis Media
  by Jennifer Owens
• Johnson Steps Up for Doc Martens Marketing
  by Sandra Dolbow
• Mott's Drinks UP with Sony's Dragon Tales
  by David Finnigan
• Bridal Efforts Shed Understated Look
  by Sandra Dolbow
• Roam for the Holidays
  by Marian Salzman
• A Not-So-New Attitude
• Loyalty Liftoff
  by Mike Beirne
• Hats On/Off For Late-night Trojan Dancer
  by Christine Bittar
• Motif Wine Sets Fruit Blast
  by Gerry Khermouch
• 'More' TV, Radio Spots in New Kohl's Ad Campaign
• Getting Scrooged
  by Becky Ebenkamp
• Two Pair for Shoe Promo
• Ford, ABC Sports Drive College Football Bowls Promo
• Newswire
• Hormel, Kraft, Pillsbury Dip For Bowl Blitz
  by Sonia Reyes
• Atkins Widens Low-Carb Message
  by Sonia Reyes
• The Gift That Keeps On Offending
  by Becky Ebenkamp
• To say that this has been
  by Kipp Cheng
• Disc Folks Fly United, Ramp Up for Elite Model Talent Hunt
• The devil's adman
  by Philip Van Munching
• Gatorade Energy Bars Enter NBA Lineup
  by Hilary Cassidy
• Dole, Disney Dangle Family Cruise Vacation via POP, Web
• Custom Christmas
  by Becky Ebenkamp
• Multilingual Ads to Debut
• Bankruptcy Protection in Flight Plan for National, Legend