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Brandweek, Dec 11, 2000
ConAgra, Omaha, Neb., and Warner Bins. join for a Pokemon the Movie 2000 promotion involving Banquet frozen foods: $3 off a Pokemon video/DVD with purchase of two Banquet products through March 2001; video/DVD offers a $1 off coupon on select Banquet items... Everlast Worldwide signed boxing trainer Teddy Atlas as consultant and designer for Everlast boxing gear, to promote products in the pro ranks and among general consumers ...
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Movado will open a flagship boutique for its designer jewelry, home decorative objects and accessories in SoHo, New York's trendy shopping destination, in early summer 2001. Neighbors include Coach, Louis Vuitton and Sephora. Expected soon: Prada, Chanel, Ferragamo ... ASSIGNMENTS: T.G. Madison, Atlanta, lands ad account for Ladies Professional Golf Assn., Daytona Beach, Fla. New print/TV campaign due in second quarter 2001 ... The $20 million Visine account has returned to former agency Bates, NewYork, after eight years at Wolf Group Household and health products marketer Reckitt B enckiser, Wayne NJ., tapped BrightStreet, Cupertino, Calif., for online efforts.
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