Dole, Disney Dangle Family Cruise Vacation via POP, Web

Brandweek, Dec 11, 2000

WESTLAKE VILLAGE, CALIF.-- Dole Food is partnering with Disney Cruise Line for a "Dole Family Reunion" mail-in sweepstakes that will offer one family (up to 16 people!) a vacation cruise to the Bahamas and Disney's private island retreat, Castaway Cay. The promo, via Flair Communications, El Segundo, Calif., will be touted onpack in POP displays and on www.dole.com across Dole's 20 oz.pineapple chunks, fresh-cut salads, bananas and other Dole products (except frozen/chilled juices).

Running through Mar. 31, 2001, consumers can enter via instore tear pads or the Web site. Consumers who send in four proofs of purchase receive a Captain Mickey" ornament. Retailer incentives includes 50 three-night cruises to offer local customers via case displays and circulars.