`Diamond' Odds are Better This Year with Godiva - Brief Article

Brandweek, Jan 25, 1999

NEW YORK--Godiva Chocolatier improves the odds in this year's "Chocolates & Diamonds" promotion for its Valentine's Day confection collection by giving away a 7.2-carat diamond ring valued at $125,000 and 100 pairs of diamond stud earrings, courtesy of DeBeers. The chance of opening a specially-marked box with a winning certificate is one in 15,000 versus one in 320,000 during last year's promo.