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Industry: Email Alert RSS FeedApple TV Advertising Pushes Movie Technology
Brandweek, Jan 24, 2000
> CUPERTINO, CALIF.-- Apple introduced a TV spot last week, highlighting its movie technology. The spot, narrated by actor Jeff Goldblum, hails from TBWA/Chiat/Day, Venice, Calif., and was previewed by Apple CEO Steve Jobs at MacWorld in San Francisco earlier this month. Apple's TV ads will continue to be product-focused with the Genius series of black-and-white portrait ads under the tag, "Think Different," limited to print and outdoor, an Apple rep said.Most RecentAdvertising Articles
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