Brandweek

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Articles in Jan 22, 2001 issue of Brandweek

• Kodak Takes a 'Moment' at Halftime Show - Brief Article
  by Todd Wasserman
• Alamo Self-Serve Offers 'Quick'er Auto Rental - Brief Article
• Pogo.com Dangles 'Lucky' Sweeps for Valentine's Day - Brief Article
• The Not-So-New 'New' Thing - Brief Article
  by Myra Stark
• The New Economy is Dead - Brief Article
  by Kipp Cheng
• Other Moves - marketing executive appointments - Brief Article
• Hyping Is Job One - CareerBuilder Inc. to launch marketing campaign - Brief Article
  by Kenneth Hein
• Musicland Allies with Alloy - Brief Article
  by Kenneth Hein
• Newswire - includes multiple brief records
• Apple 'Thinks Different' About Retail; Toshiba Tunes Out Old Management - Brief Article
  by Todd Wasserman
• A Winning Bid? - sports licensing - Statistical Data Included
  by Hilary Cassidy
• L90, Zondigo Forge Wireless Partnership - Brief Article
  by Erik Gruenwedel
• A-B to Bow Eight-Pack of Super Bowl Spots - Brief Article
  by Mike Beirne
• Microsoft Boots Up Agile $200M for Pitch to Techies - Brief Article
• Sugarless Bubble Tape Eyes 'Granola Kids' - Brief Article
  by Mike Beirne
• Miller Angles to Be Bowling Kingpin; Pennzoil Gets Out the ESPN Vote - Brief Article
  by Hilary Cassidy
• Research Pact Set - Brief Article
• Jacobs Readies Plans for Orbitz Debut - chief marketing officer Roland Jacobs - Brief Article
  by Mike Beirne
• MasterCard's Super Bowl XXXV Play: Prized Intangibles, Island Getaways - Brief Article
  by Hilary Cassidy
• Spiegel Blooms in Spring Catalog Planting - Brief Article
• Bernardo, Woolite Pair In Suede Push - link up to tout Woolite soap and Bernardo Fashions USA's new suede apparel - Brief Article
  by Sandra Dolbow
• Leather Perfect - Brief Article
  by Sandra Dolbow
• Super Streaming Content - NFLFILMSTV to use SeeItFirst Live! 2.0 - Brief Article
• LPGA's Durkin Focused on New Messaging - Ladies Professional Golf Association cheif marketing officer Karen Durkin - Brief Article
  by Hilary Cassidy
• Neutrogena's Face Fix - Johnson and Johnson's, Neutrogena Corp.'s marketing plans for facial products - Brief Article
  by Christine Bittar
• Spanish Flavor Seasons Ball Park Hot Dog Pitch - Sara Lee Corp. targets Hispanics with Ball Park ads - Brief Article
  by Sonia Reyes
• Kmart 'Shares the Word' on Diversity in TV Commercial - Brief Article
• Los Kids Are Promo Loco; Mrs. Litvak's Son Expands - Brief Article
  by David Finnigan
• Letters - Brief Article
• Brand Advertisers Fill Super Bowl Dot-Com Void - Brief Article
  by Jennifer Owens
• Kraft Crafts Rebound for NCAA Tie-in - Brief Article
  by Hilary Cassidy
• Newswire - includes multiple briefs
• Dr Pepper Revs Up with New TV Spot, Racing Promo - Dr Pepper/Seven Up Inc. to launch "taste for the Race" television ad and promotion - Brief Article
• The New Economy For Dummies - Brief Article
  by Becky Ebenkamp
• Country Living, eBay To Launch Cross Promotion - magazine and Web auction site plan joint marketing program - Brief Article
  by Jennifer Owens
• Dancing in the Aisles is Surely Allowed - PeipsiCo Inc. RJR Nabisco Inc. Jack Daniel's Distiller Lem Motlow Prop. plan promotion - Brief Article
  by Sandra Dolbow
• Coke Hopes Buy Will Jolt Starbucks. renames some PlanetJava products - Coca-Cola Co Atlanta, Georgia - Brief Article
  by Kenneth Hein
• Bloomie's Pushes Lawrence DVD; Spidey Drives Monsters - Bloomindale's Inc., Columbia Pictures link up for Lawrence of Arabia DVD release; "Spider-Man: The Movie " promotion - Brief Article
• Newswire - Pepsi and Yahoo marketing - Brief Article
• Psychographic Segmentation: Used or Abused? - Brief Article
  by Marvin Schoenwald
• Connect - @tmosphere - Brief Article
• Designated shopper - Brief Article
  by Laura Shanahan
• Wrigley Spices Up Big Red as Gum Four Out of Five Clubbers Choose - Brief Article
  by Mike Beirne
• Adams Injects Nutraceutical Candy Debut with $70M - Brief Article
• W, Westin Offer Room Service Twist; Catalogs Put Furniture Up for Sale - Westin Hotel Co., Starwood Hotels and Resorts Inc.'s W Hotels brand offer signature furniture - Brief Article
  by Mike Beirne
• Lily Drums Up Support for Bra Launch - Brief Article
  by Sandra Dolbow
• NeoMedia Gains Pen Pal - Brief Article
• Blues' Clues - House Of Blues Interactive - Statistical Data Included
  by Erik Gruenwedel
• Keebler's Cheez-It 'Hoops' Snacks Settles the Score with Reggie Fans - Keebler Inc. plans advertising for Cheez-It during basketball season - Brief Article
  by Sonia Reyes
• K-C Bankrolls $40M for Summer Launch of Rollwipes - Brief Article
• Nike Aims to Stimulate Tour Accuracy Trial - markets to golfers - Brief Article
• You Aren't What You Eat? - Brief Article
  by Becky Ebenkamp
• Former Harvey Ent. Exec Joins Rumpus as President - Rick Mischel - Brief Article
  by Sarah J. Heim
• Easton Sports Hits the Road with Hooters - Easton Sports Inc., Hooter's of America Inc. to launch Bomb Squad tour - Brief Article
  by Hilary Cassidy
• Nestle-Purina Deal Unleashes Pet Food Row - pet food companies boost marketing efforts after Nestle S.A., Ralston-Purina Co. announce merger - Brief Article
  by Sonia Reyes
• NFL Makes Direct Pitch-out to Hype Super Merchandise - Brief Article
• Red Bull Takes Extreme Sports by the Horns - markets winter sports - Brief Article
• Hard-Drive Bodies - Brief Article
  by Becky Ebenkamp
• MarketWatch Names Online AOR - CBSMarketWatch.com names Freestyle Interactive as online agency of record - Brief Article
  by Janis Mara
• Mickey with a Twist: The Joy of Sugar, Songs And Self Esteem - PepsiCo. becomes sponsor of Radio Disney's "The Joy of School Tour" - Brief Article
  by Mike Beirne